ViaMichelinCategory: Travel and PublishingLaunched in 2000, The ViaMichelin website merges Michelin's renowned maps and guides with new and innovative web technologies. ChallengeViaMichelin attracts over 23 million unique users every month. Customer satisfaction on the site has been consistently strong, yet ViaMichelin wanted to grow the number of new users as well as the amount of customer engagement and overall time spent on the site. These factors are critical to Michelin's long-term success as an advertising-based site. Coupled with growing competitive pressures, ViaMichelin knew it needed a way to make their site stickier and empower viral activities. SolutionViaMichelin created a new section of the site called My Trips, a custom Plum Group. Wrapped in the look and feel of the ViaMichelin brand, My Trips enables users to share travel materials. Users can create itineraries, review restaurants and hotels, share travel options as wells photos and videos from their trips. 
My Trips, powered by the Plum Platform, takes on look and feel of the ViaMichelin brand. |
MobissimoCategory: TravelMobissimo is a travel search engine with a simple mission: improve the way people find travel information. The Mobissimo search engine performs real-time web queries on a comprehensive list of trip planning sites and aggregates the results. ChallengeMobissimo wanted to build a community of users that would come together to share travel know how, great vacation spots, airline deals, restaurants, and exotic beaches. Mobissimo was looking for ways to keep its visitors engaged longer and drive incremental customer acquisition. SolutionThe solution for Mobissimo was MobiShare. MobiShare provides a fully integrated Group experience on the Mobissimo website. Travelers can share anything they find on the web as well as upload vacation photos and videos, discuss hot hotels, share and discuss restaurant experiences, right on the Mobissimo website. 
MobiShare provides a fully integrated Groups experience on the Mobissimo website. |
i-ConcertsCategory: Media & Musici-Concerts is the first global digital entertainment channel dedicated to live music. Challengei-Concerts was happy with its growing website traffic and wanted to identify new ways to improve the level of engagement of their most active users. i-Concerts sought a solution for users to share concert stories, favorite artists, greatest music moments and more. Solutioni-Concerts added a custom Plum Group to their website. Now i-Concert fans actively share thoughts, stories, likes and dislikes about live performances and artists with each other. Fans easily and readily engage with friends who are not already i-Concert members -- helping i-Concerts reach an ever-expanding base of music fans. 
Entertainment sites greatly increase
user engagement or "stickiness". |
MITCategory: Education & ResearchThe Interactive Cinema and Media Fabrics group at the MIT Media Lab focuses on a new paradigm: the "media fabric" - a semi-intelligent organism where lines of communication, threads of meaning, chains of causality, and streams of consciousness converge and intertwine to form a rich tapestry of creative story potentials, meaningful real-time dialogues, social interactions, and personal or communal art- and story-making. ProjectConfectionary is an interactive storytelling research project developed as part of PhD thesis in the Media Fabrics group at the MIT Media Lab in 2007. Confectionary was created as a Flash-based interactive storytelling environment wrapped around a Plum Group. 
Educational institutions can extend the Plum Platform for collaboration, research and media sharing. |
Levine | GreenbergCategory: Publishing & Small BusinessLevine | Greenberg is a New York literary agency representing some of the largest authors across a variety of genres. ChallengeLevine | Greenberg sought a way to simplify communication with authors. Agents wished to easily share articles, documents and websites of relevance to their clients, as well as monitor and participate in discussions with clients. A secondary objective was to give authors a place to build community with each other as well as with existing and prospective readers. SolutionAdding a custom Plum Group to Levine | Greenberg's website provided authors a place for ad-hoc private and public information sharing. 
Creating better ways to share and communicate between multiple parties is easy with a Plum Group on your site. |
